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    Vogue Latinoamérica - March 2021

    Of LATIN Character

    An exceptional curation is the promise of NOVA BOSSA, a sustainable fashion, accessories and home décor platform that counts with more than 30 emerging Latin American brands owned by WOMEN.

    Carolina Campanelli calls herself an admirer of the aesthetics and singularity of Latin American fashion. This Brazilian, who from a very young age developed a particular appreciation for the natural beauty and ethnic diversity not only of her native land but of the entire Latin American region, has used her creative and artistic eye to create a space that answers all of these wishes. In 2019, NOVA BOSSA came to light as a concept store in Washington, D.C., housing a variety of Latin American brands who share these values. Today, its digital platform is also born as evidence of the growing demand and large reach that this continent's fashion has in the world. 

    "Latin America is today one of the most exciting destinations for sustainable luxury, linking the ancient and modern worlds together by fusing ancestral techniques with contemporary design and the best materials that nature provides," asserts the founder and CEO of NOVA BOSSA. This store counts with more than thirty brands --among them Andrea Landa, Angela Damman Yucatán, Caralarga, Catarina Mina, Claudia Vallejo, Coqui Coqui, Costa Brazil, Daniela Bustos Maya-- of which approximately 90% are women-owned. Throughout these two years, NOVA BOSSA's vision has evolved but always keeping its faithful DNA as a platform that presents fashion and lifestyle brands where artisanal techniques meet cutting-edge design. Thus, the space houses slow fashion as well as beauty and home décor brands that share their values and appreciation of that which is made in Latin America while also featuring its own namesake line of bags, scarves and home accessories.

    In this manner, and within the framework of the new American administration, Carolina Campanelli and the NOVA BOSSA team will work closely with embassies and cultural institutions in Washington, D.C. to create more awareness about sustainable Latin American design and the importance of preserving our cultural heritage. 

    Photography by @anne_scherrer

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